How to Use Mailchimp for Email Marketing in 2020: The Ultimate Beginner’s Guide

Including email marketing best practices and step-by-step setup instructions

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Why Should You Use Email Marketing?

Why Use Mailchimp for Your Email Marketing?

Creating Your Mailchimp Account

Setting up a Landing Page or Embedded Form Using Mailchimp

Option 1: Build a Mailchimp landing page

Option 2: Use a Mailchimp embedded form on your own website

Converting Visitors Into Subscribers

Offering a lead magnet

Providing social proof

Content is king

Creating an Onboarding Sequence

Mailchimp onboarding emails

Designing the Content of Your Email Campaign




Templates and Campaigns in Mailchimp

Email Marketing Metrics

Bounce rate

Open rate

Click rate

Unsubscribe rate

Spam complaint rate

Conversion rate

Other Email Marketing Best Practices

Subject line best practices

Preview text best practices

Email body best practices

Final Thoughts

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